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Privacy Policy

Last updated: 15 February 2026

1. Introduction

Diaform Plus (accessible at getdiaformplus.com) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Diaform Plus operates as a marketing and informational website promoting the dietary supplement NuviaLab Sugar Control through affiliate marketing programmes. We are not a retailer or direct seller, and we do not process orders, payments, or personal transactional data. For information on how we use cookies and similar technologies, please refer to our Cookies Policy. Our general website terms are set out in our Terms & Conditions.

2. Information We Collect

2.1. Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar tracking technologies. This may include: your IP address, browser type and version, operating system, referring website addresses, pages visited on our website, the date and time of your visit, the duration of your visit, and other diagnostic data. This information is collected to help us understand how visitors use our website and to improve its performance and user experience.

2.2. Cookies and Tracking Data

We use cookies and similar tracking technologies to monitor activity on our website and store certain information. These include essential cookies required for the website to function, analytics cookies (via Google Analytics) to understand visitor behaviour, and affiliate tracking cookies to attribute referrals to our commercial partner. For comprehensive details on the cookies we use, please see our Cookies Policy.

2.3. Information We Do Not Collect

As a marketing and informational website, Diaform Plus does not collect: names, email addresses (unless voluntarily provided via our contact page), telephone numbers, postal addresses, payment or financial information, order or transaction details, or account registration data. Any personal or financial data you provide during a purchase is collected and processed solely by our third-party commercial partner on their platform.

3. How We Collect Information

We collect information through the following means: (a) Automatically through cookies and server logs when you browse our website; (b) Voluntarily if you choose to contact us via email or our Contact page; and (c) Through third-party services such as Google Analytics, which provide aggregated and anonymised data about website usage patterns.

4. How We Use Your Information

The information we collect is used for the following purposes:

  • To operate and maintain our website and ensure it functions correctly.
  • To analyse website traffic and usage patterns in order to improve the content, functionality, and user experience of our website.
  • To monitor the effectiveness of our affiliate marketing activities and track referrals to our commercial partner.
  • To respond to enquiries or communications you send to us.
  • To detect, prevent, and address technical issues or security threats.
  • To comply with applicable legal obligations.

5. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR) and the UK GDPR, we process your personal data on the following legal bases:

  • Consent: Where you have given us your explicit consent to process your personal data for specific purposes, such as the use of non-essential cookies. You may withdraw your consent at any time.
  • Legitimate Interests: We may process your data where it is necessary for our legitimate interests, such as improving our website, analysing traffic, and operating our affiliate marketing programme, provided that such processing does not override your fundamental rights and freedoms.
  • Legal Obligation: We may process your data where it is necessary for compliance with a legal obligation to which we are subject.

6. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

  • Analytics Providers: We share anonymised and aggregated data with Google Analytics to help us understand website usage. Google may use this data in accordance with their own privacy policy.
  • Affiliate Partners: Affiliate tracking cookies may transmit referral data (such as a click identifier) to our commercial partner to attribute sales and calculate commissions. This data does not include your personal information.
  • Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of Diaform Plus, our users, or others.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather information about how visitors use the website. Cookies are small data files placed on your device when you visit a website. We use essential cookies, analytics cookies, and affiliate cookies. For full details on the types of cookies we use, their purposes, and how to manage your cookie preferences, please refer to our Cookies Policy.

8. Third-Party Services

8.1. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyse information about website usage. Google Analytics uses cookies to gather data such as pages viewed, time spent on pages, and the source of your visit. This data is processed in aggregated and anonymised form. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For further information on how Google processes data, please consult Google's Privacy Policy.

8.2. Affiliate Partner

When you click on affiliate links on our website, you may be redirected to the website of our commercial partner. Once you leave our website, our Privacy Policy no longer applies. We encourage you to read the privacy policy of any third-party website you visit. Diaform Plus is not responsible for the privacy practices or content of third-party websites.

9. Data Security

We take the security of your personal information seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure, or destruction. These measures include the use of SSL/TLS encryption for data transmission, regular security assessments, and restricted access to personal data. However, please be aware that no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically: server log data is retained for a maximum of 90 days; Google Analytics data is retained in accordance with our analytics configuration settings; and any personal data provided through voluntary contact (such as emails) is retained for as long as necessary to resolve your enquiry and for a reasonable period thereafter. When data is no longer required, it is securely deleted or anonymised.

11. Your Rights

11.1. Rights Under GDPR and UK GDPR

If you are located in the United Kingdom or the European Economic Area, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
  • Right to Erasure: You have the right to request the deletion of your personal data, subject to certain legal exceptions.
  • Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object: You have the right to object to the processing of your personal data where we rely on legitimate interests as our legal basis.
  • Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us at [email protected] or through our Contact page. We will respond to your request within one month, as required by applicable law.

11.2. Rights Under the California Consumer Privacy Act (CCPA)

If you are a resident of California, United States, you may have additional rights under the CCPA, including the right to know what personal information we collect about you, the right to request deletion of your personal information, and the right not to be discriminated against for exercising your privacy rights. To exercise these rights, please contact us using the details provided in the Contact Us section below.

12. International Data Transfers

Your information may be transferred to and processed on servers located outside your country of residence, including countries that may not provide the same level of data protection as your home country. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection legislation, including the use of Standard Contractual Clauses approved by the relevant authorities.

13. Children's Privacy

Our website is not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 18, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected] so that we can take appropriate action.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically to remain informed about how we are protecting your information. Your continued use of the website after any modifications to this Privacy Policy constitutes your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us:

You may also reach us through our Contact page. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority.